Rumors are now running amok that the 2nd most powerful website on the entire Worldwide-Web may file BANKRUPTCY, with the deadline set for this December; being the date of both discharge and dissolution in a Federal Court of Law. This would come as a SHOCK to investors and "Googlers" alike whoboth profit and benefit from the use of the World's largest and most powerful search engine which receives far in excess of 100 MILLION unique daily visitors and well over 300 million individual searches daily - making it perhaps the single most valuable public data resource as an "information bank" online the world over. But is the rumor true or false? The origin of the rumor occurred when some savvy Internet marketers began making statements that they had heard "insiders' talk" that the company (now publicly traded since April 30, 2004, just over 3 years ago) may face financial disaster with the release of a "new system" that would allow advertisers to get their otherwise pay-per-click (PPC) advertising completely free. This, of course, would naturally lead directly (like a domino- effect) to the collapse of Google's sibling program AdSense; as its only revenue comes from the direct sales of AdWords "clicks." The "new system" in question and responsible for the controversy over getting AdWords pay-per-clicks free is that developed by Dr Jon Cohen of New York City, New York (now retired) who discovered a simple, yet effective means, for getting Google PPC ads without having to suffer the costs involved. The retired New York doctor and native has a publicly disclosed net worth now in excess of $70 million [US], having generated well over $377 million in product sales from sixteen (16) separate online businesses within just nine (9) years since first venturing online in 1998 (about the same time as Google was founded). It is estimated by company insiders and leading financial analysts that the "good doctor" (as he's called by "all who know him") has purportedly saved well over $93 million (some estimates suggest closer to $136 million) in otherwise paid advertising at Google and the other major players in the PPC targeted-search arena online - including Yahoo, MSN, AskJeeves, AllTheWeb.com, HotBot, AltaVista, Lycos and Netscape, just to name a few. The "secret" became available to the general masses last April, and its very release caused such a major sweeping stir among the community of Internet-marketers, affiliate-marketers, webmasters, ecommerce company owners and surfers alike that the site quickly rose to break the top most visited 1,000 websites on the entire planet briefly; and as can be seen here: AllTheWeb.com (Alexa data on this!) When asked if the "secret" would somehow ruin Google, Dr Cohen revealed almost cryptically that it actually would bring about just the opposite effect, and "stimulate" even more business volume for the virtual giant. Many people were dismayed to find that Google itself is deliberately allowing the purchase of 100,000's of PPC ads offering the secret system to the general public -- which indicates to most observers that either they [Google] haven't caught it, or they simply feel that it somehow is not a threat to their continued operation.
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